Images on the web are different than images for print. The goal is to find a good balance between image quality and file size.

Adobe Photoshop CS2 and CS3

Here are some guidelines for preparing images using Adobe Photoshop 

 

1. Resize your image according to the recommendations for your template.
NOTE: For portrait/vertical images, size image height according to your template specifications and let the width automatically resize proportionally.
2. Make sure your image is in sRGB color space. If not, convert it by choosing Edit > Convert to Profile … and choosing sRGB
3. We recommend performing some sharpening after you have resized your image. Our preferred method is
   1. Choose Filter > Sharpen > Sharpen
   2. Choose Edit > Fade Sharpen …
   3. Set the Fade opacity to a value that reduces the sharpening effect to an acceptable level (generally between 50 and 70)
4. Save your image by choosing File > Save for Web (do not use File > Save or File > Save As …)
   1. Select JPEG format
   2. Make sure progressive is not checked
   3. Choose a quality level (generally between 70 and 90)
   4. Resulting file size will be displayed in the lower-left of the Save for Web window
5. Click Save to save your file
   1. When saving, avoid special characters in your file name (# or &)

See it in Action